Sunday, April 19, 2009

The Auto Industry Can't Escape The Truth

Just a year ago, working as a product presenter at an auto show was a pretty straightforward job. You stood next to a vehicle, you called it a marvel of engineering, style and comfort and then you fielded softball questions like, “What does this baby cost?”But that was before the bailout. Now that the government has helped General Motors and Chrysler stave off bankruptcy with billions of dollars in loans, these companies are finding somewhat hostile crowds at their exhibits. Long a glamorous showcase for car makers, auto shows have lately become a place for buyers and gawkers to vent. Few of the attendees at the Javits Center, where the New York Car Show show runs until Sunday, will ever encounter a top executive from GM or Chrysler. But all of them get within heckling range of the presenters and for some, that is good enough.


It is a shame that General Motors and Chrysler need the government's assistance to stay afloat. This recession doesn't seem to be coming to an end anytime soon. Consequently, I cannot see the average person purchasing a new car unless the purchase is made out of necessity. Moreover, the few people in the market for a new car are probably not going to patronize companies that may not be around next year. I really want to see the power brokers at these failing auto companies get what they deserve. Unfortunately, that would leave thousands of people unemployed and families scrambling to make ends meet. This situation puts the President in yet another unenviable situation. The people who heckle car show presenters have misplaced, yet understandable, anger. General Motors and Chrysler want the big payout. The people want "The Big Payback"

Get ready that's a fact
Get ready you mother...
For the Big Payback
The Big Payback